Yesterday, I talked about social marketing and local business and an article I found on Business Week.

Well,  as I was reading my email later in the evening I learned of a small business that has been very effective with a very simple experiment in social marketing. It really shows how this crazy internet stuff can work for a small business. (See! I’m not making this stuff up!)

In this case, the method of choice was Twitter.

The business was a coffe shop in Houson.

He’s DOUBLED his business through using Twitter.

It was a happy accident that is so simple…

Which just goes to show…this marketing stuff doesn’t have to be hard to be effective.

Check out the whole story of Twitter to Go