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Proposed Seminars

Oct 4th, 2009 | By Patrysha | Category: Live Seminars

Update: October 15th, 2009

You can download a copy of the seminar schedule with brief descriptions featuring a optional fax in registration to help narrow down your choices at seminar sched reg

Please note that I will be recording these sessions. If you would like to be notified of their availability and pricing, please sign up for my Profit with Patrysha newsletter on the right hand side of the screen.

Schedule of Seminars as our contribution to Small Business Week 2009 – October 19-25 –

Internet Marketing Basics for Small Business

Live Session – Tuesday, October 20th, 2009

10:30 am – 11:30 am

Registration Page

If your business is not online, you are leaving money on the table (yes, even in a small town like Whitecourt!) But if you aren’t into computers it can seem impossible to figure out what you need (and don’t need) when it comes to an online presence and difficult to decide what to ask a web designer for and how to figure out if they are right for your business.

Register for this one hour session to develop:

  • A general understanding of how web sites work to attract business and service existing customers

  • Guidelines to decide how to hire the right web designer for your business goals

  • A virtual toolbox full of free and low cost resources for developing your own website

Media Relations: Small business role in media

Live Session – Tuesday, October 20th, 2009

12:00pm – 1pm

Registration Page

Advertising and publicity are both essential ingredients in a solid marketing plan, but determining what media outlets are best for your business and learning how to create a newsworthy angle for the media to cover are not skills taught in traditional business courses. Register to learn several techniques that your business can use to maximize your media coverage and outreach through paid advertising and free publicity.

Social Media Basics for Small Business

Live Session – Tuesday, October 20th, 2009

1:30pm – 2:30pm

Registration Page

Facebook, Twitter, Linked In, YouTube – You’ve heard the names and you may even have an account or two at the various social media sites that have exploded in size and scope over the past three years, but do you know how to you use these free sites to help grow your business? Register for this one hour session to discover how to navigate the delicate balance of use social media to effectively promote your business without alienating your customer base.

Tapping into the Net: Maximize your marketing through free resources

Live Session – Tuesday, October 20th, 2009

4pm-5pm

Registration Page

If you’ve only considered the Internet as a promotional tool for your business, then you’ll want to register for this seminar to discover how to really connect online. Learn how to unearth valuable resources to save you time and money in the operations and management of your business during this one hour session.

Customer Service – Leveraging your most effective marketing tool

Live Session – Friday, October 23rd , 2009

10:30pm – 11:30pm

Registration Page

It’s a well known fact that it costs more to attract new customers than it is to sell to people already buy from you, so why not put more effort into ensuring your point of sale marketing is top notch through your front line staff. Join the discussion and discover ways to motivate staff and provide training on a budget with this one hour seminar.

Branding Your Small Business – Standing Out for the Right Reasons

Live Session – Friday, October 23rd , 2009

12:00 pm – 1pm

Registration Page

Your brand is much more than just an image, get to the core of what your target market needs you to be with this one hour seminar. Covering everything from logo development and print design to copywriting basics you’ll learn what you need to communicate your message to the masses that matter – those predisposed to be interested in your products and services.

Win on the Web without a Website

Live Session – Friday, October 23rd , 2009

RESCHELED TO  9:00am -10:00 am

Registration Page

If thinking about a website is too overwhelming and hiring a web designer or marketer is beyond what you think you can afford, then this seminar is a not to be missed event. There are things you can do free and inexpensively to get your business message across online. If you bring a laptop, you can get started right in the session with a complete list of step by step instructions to complete the rest. Your business can be visible with a few minutes work.

Feature Speaker:

mommag

Tamara Plant, Founder of Mom Magazine

Magazines, Newspapers, Radio & Social Media:

Why the Blank should You care?

October 23 1:30-3:30

Registration Page

This seminar will breakdown the different advertising mediums and show you which is the best bang for your buck in branding awareness for your business. Learn the average costs associated with each medium, the time you need to put into it and why you should give a blank!

Speaker Bio:
Tamara Plant – Founder and Publisher of MOM Magazine
Tamara Plant has been in the communications and publishing industry since 1990. After studying journalism at Mount Royal Coolege in Calgary, she went on to a successful career as a sports writer for several publications including The Edmonton Journal, sports Scene Publications and The Kelowna Daily Courier.

She expanded her knowledge of the industry by working pre-press, graphic,
layout and web design, most notably with The Running Room and Venture
Publishing. In 2004, Tamara started her own communications company helping
small businesses brand themselves with logos, websites and marketing materials. In 2007, she branched out into publishing, founding the fun, edgy and sometimes controversial MOM Magazine. MOM captured the attention of women who got the concept of “Life as a MOM doesn’t mean life as a WOMAN has to end!” The magazine has received accolades from the Spruce Grove & District Chamber of Commerce as 2007 New Business of the Year and 2008 Marketer of the Year.

Over the past two years, she has launched her own website which averages 10,000 hits a week, utilized Facebook and Twitter to expand her global footprint, started a women’s networking group called FIERCE (Females Inspiring Each other in a Real Community of Empowerment), is starting her third year as a director on the Spruce Grove & District Chamber of Commerce, has been the keynote speaker at International Women’s Day
festivities, served two years as the Communications Director for the Tri-Community Festival of Trees committee, has rarely been seen without a cup of coffee and continues to be a wife and mom to her handsome husband and two wonderful kids.

Patrysha Korchinski,

Speaker, Author & Marketing Consultant

The creative energy and competitive spirit were evident early in this writer’s life, with her first award win through a local library’s short story competition at the age of 8. Though she landed far from her life goal at the time (to be the first woman color commentator for NHL hockey) the wins have continued in other areas of communication including work on web development projects, video production teams and trade fair co-operatives. Her most recent boast is publicity seeking is the name drop in November’s issue of Chatelaine Magazine.
Patrysha has been a small business owner for over 12 years and a dedicated marketer for nearly 10. Her efforts for clients through straight marketing and copy to publicity seeking have achieved measurable results and she loves sharing that knowledge through speaking engagements and information marketing including books, videos,  audio and one-on-one consultations.
Patrysha’s interactive style allows attendees to walk off with specific things they can apply to their business to achieve results. She breaks down “geek and tech” into terms that business owners can relate to making technology understandable and more importantly use-able in real world retail and service situations.
She brings together traditional methods like publicity seeking and adds a modern edge with online marketing skills for a robust marketing repertoire that can find solutions for nearly every business.

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  1. Tweets that mention Proposed Seminars -- Topsy.com October 18th, 2009 8:31 am

    [...] This post was mentioned on Twitter by Patrysha Korchinski, Patrysha Korchinski. Patrysha Korchinski said: Just updated the seminar schedule for next week…Revenue Canada pulled out – but all others are a go! http://bit.ly/irHYA [...]

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