There is a group that I’ve been involved with off and on over the past several years that frustrates me to no end. I have no idea why I keep going back there, other than the fact that it does give me inspiring fodder for my “what not to do” files.  Beyond that there is little business reason to return there.

The problem, as I see it, is that the founder of the site has great ideas, great intentions and a really, really bad style of delivery. I’ve watched her struggle. I’ve watched her whine. I’ve watched her get angry. And I’ve watched her alienate and push away advice and tools that would help her business grow.

She often uses the “My customers are different” excuse.

That is the biggest lie that you can tell yourself and the easiest way to cut yourself of from the profit potential of your business!

When it comes to buying and selling, we are all human. There are no exceptions.

So, unless your customers are aliens, they aren’t different.

Continuing to resist the ideas that you come across time and again because your customers are different is really just wasting everyone’s time. Including the time of the customers you want to attract and who, believe it or not, really do want to buy from you if you have what they are looking for.

But you have to stop believing that they are different.

Because if you throw money at your marketing not really believing that it will work -then you aren’t going to take time to pay attention to the details that will ensure that it does work. If you think your customers are different and won’t respond you won’t be looking for the subtle details that will make them respond.

If you still think your customers are different, I invite you to convince me. Book a Coffee Time Consultation and I’ll bet I can show you how you can start applying the marketing advice you’ve resisted to your business so that it does start working for you.