I was recently reading the July 22nd edition of Publicity Tips from the Publicity Hound Joan Stewart.

I was staggered by the results of the recent Facebook and Linked In campaigns that she described. In the Facebook campaign, she announced a teleseminar through personal invitation to 1028 people. Fifty four people responded to the call to action and she profited by an additional$4,158 in registration fees just from Facebook. In an effort that likely took little more than fifteen minutes (according to my experience, not the article cited).

If it had stopped there, that would’ve been a fairly healthy return – but there was more to the story.

Someone on her Facebook friends list shared the link through her Twitter account…which led to more visits and sales for the teleseminar (though an exact count was not provided in the article).

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