Each Community Connected Commerce Marketing Program is designed to benefit entire communities through coordinated joint marketing promotions driven by three key goals.
Although the details of each promotion tend to develop their own unique identity as the marketing needs of participating sponsors are integrated, each campaign begins with the same three  core goals:

To provide easy to [...]

There are some essential elements to a community connected commerce marketing plan and some optional ones.
The essentials -

Involve a minimum of one business and one non-profit or community organization
Incorporate email marketing, a joint website presence and at least 3 social network profiles
Developed to maximize publicity and media opportunities
Deliver prizing and discounts to registered customers

Optional elements [...]

Reach local brides through targeted marketing: Adding value by sharing marketing costs.

photo credit: Photo4jenifer
Picture a website where a bride can enter their intended wedding date and get a list of available local suppliers (eliminating the aggravation of wasted calls to fully booked suppliers) with links to articles on each of the wedding [...]