Being the bearer of bad news is never fun. But it’s worth the brief tinge of guilt for dashing visions, if it brings a better potential result. I know because I often have to bust a few myths about web design with new and prospective clients. I don’t like saying that splash pages don’t work [...]

I received an IM as I logged on this morning from a home business owner I met in a chatroom less than a week ago. Reading it annoyed me, and altered my perceptions of this person and her business. I’m sure that is not the reaction she was hoping for. One thing to remember in [...]

I was reading an article at World Wide Salon Marketing this morning and was inspired to post about the  article. I read the newsletter and check out the website regularly even though I don’t have any salon clients that can use their program at the moment because I have always felt that their methods make [...]

There is no way to completely avoid making some errors and misjudgments in the marketing of your small business. That’s life and it will happen that you will kick yourself for doing (or not doing) exactly the right thing at the right time. However, that doesn’t mean you can’t do anything to prevent some marketing [...]

One of the most surprising things to many of my new clients is the range of simple, no cost strategies that I first suggest. One of the reasons that I chose “solid foundations” as part of my tagline is that I do genuinely believe that a business that is strong in the foundations of superb [...]