One of the biggest challenges of being an independent business owner is the tendency towards isolation. With so many responsibilities relating to running the business, it can be difficult to get away from the day to day to network, learn and draw on the efforts of others. That’s why I was really excited to find [...]

Understanding what social media is and how and why it works can seem a bit perplexing if you aren’t used to all the new terminology that geeks like to use. This video from CommonCraft really simplifies the entire concept in under five minutes. Gotta love that!
I have to thank @donofthenorth who works with Alberta Toursim [...]

I’ve read a few articles and blog posts over the last couple of days about social media measurement…and I have to say I really don’t get it.
Companies spending thousands on consultants and advisers on social media marketing and others trying decide on the metrics and measurements before they commit a penny. And I just [...]

The video above, is a great example of what cheating looks like. It was created using Animoto and took me all of 15 minutes to create with another moment or two to transfer things over to Youtube and post in a few places. This is the sort of thing that any small business owner can do in under 30 minutes (or hire out to have someone do it for a fairly reasonable rate, hint! hint!)

I was listening to the Rig yesterday where I heard Twitter described as a place where celebrities talk about their latest escapades.
Jordan was a bit off there.
Twitter can be quite the valuable promotional and relationship building tool for your business.
It’s easy to use, it’s free and it while it can be a huge time suck [...]