I was recently reading the July 22nd edition of Publicity Tips from the Publicity Hound Joan Stewart. I was staggered by the results of the recent Facebook and Linked In campaigns that she described. In the Facebook campaign, she announced a teleseminar through personal invitation to 1028 people. Fifty four people responded to the call [...]

Let’s face it there is one reason that we market our businesses -to increase sales. It’s all nice and wonderful to be able to see our ads in a newspaper or hear it on the radio, but can we actually measure results from either of these media? Unless you limit your marketing to one media [...]

Yesterday morning, just as I was emerging from the hospital doors for a quick break from visiting with my mother in law, my cell phone rang. It was Treece from pre-wrap.com calling to tell me that her daughters (the actual owners of the site) were going to be interviewed by Volleyball Magazine. The week before [...]

Brody Dorland wrote a very insightful article on the impression a poorly presented website can have on sales…even when other sales elements might be very effective. The article is based on a recent experience Dorland had with a printing company that was trying to get his business. He followed a link on a business card [...]

I’ve been thinking about my unique selling position (or proposition as some call it). If you’re familiar with marketing – then you know how important that is to your marketing efforts. A solid USP smooths out marketing bumps and provides consistent direction. Without a USP, you risk wasting time and money on ineffective marketing campaigns. [...]