I’ve been thinking about my unique selling position (or proposition as some call it). If you’re familiar with marketing - then you know how important that is to your marketing efforts. A solid USP smooths out marketing bumps and provides consistent direction. Without a USP, you risk wasting time and money on ineffective marketing campaigns.

I’ve bounced around a lot of terms in trying to establish the USP for PK Marketing Solutions. Since there are so many areas I have dabbled in over the past twenty one years of working it’s been a bit of a challenge. I have experience in Copywriting, Public Relations, Marketing, Advertising, Sales, Web Design, Graphic Design and Article Writing. I’ve written web copy, blog posts, free articles, paid articles, print magazine articles, ghostwritten articles and e-books. How does one sum that all up in a few words?

Well the best I could come up with was Entry-level Integrated Marketing Consultant.

I specialize in providing small business owners focused on success with marketing advice, support and resources.

Let me be the first to say it -

There are better people in every area that PK Marketing Solutions provides services in. I have no problem admitting that or revealing that you’ll pay at least five times more with any provider who is better than me in any area we provide service in. So you won’t find me making claims of being the best at anything except pulling together all your marketing elements into an affordable action package that delivers results.

If you search diligently you will find specialists with more experience,  but you are guaranteed to be paying at least five times more.

That’s what I mean by entry level – it’s my hope that I’ll be able to pass on my customers to those who are better than me to take them to the next level. Unlike many marketing professionals, I’ve chosen not to specialize beyond focusing on small and micro business – I’m a generalist who can provide affordable marketing plans and supporting materials to take your business to the next level.

Thanks to my generalist approach that integrates as many components of marketing as feasible, some of my clients have been featured on television, radio and in print through press release writing and public relations services. Others have seen increased conversions through improved copy in brochures and web copy. Four years ago, I led a team of grade nine students to first place in video production by teaching them all the components from idea generation to storyboarding to scripting to filming and editing.

If you’ve been struggling to get your marketing under control and want to ensure you’re getting the best value for your investment and are looking for measurable results — Call PK Marketing Solutions today to get a comprehensive estimate.