I went shopping today. For clothes and not groceries or household supplies. This is a very rare occurrence as my frugal nature goes beyond just saving on marketing. I don’t especially like to spend money if I can afford not to. But when it comes time to spend money – I like to know I’m [...]

I’ve read a few articles and blog posts over the last couple of days about social media measurement…and I have to say I really don’t get it. Companies spending thousands on consultants and advisers on social media marketing and others trying decide on the metrics and measurements before they commit a penny. And I just [...]

If you are wondering  if the web marketing parts of my services can help your small business, an article I just read from Enterpreneur confirms what I’ve been sharing with my clients for a long time. Whether you get training and do it on your own, or just hire someone like me (or me, for [...]

Yesterday, I talked about social marketing and local business and an article I found on Business Week. Well,  as I was reading my email later in the evening I learned of a small business that has been very effective with a very simple experiment in social marketing. It really shows how this crazy internet stuff [...]