There are some essential elements to a community connected commerce marketing plan and some optional ones. The essentials – Involve a minimum of one business and one non-profit or community organization Incorporate email marketing, a joint website presence and at least 3 social network profiles Developed to maximize publicity and media opportunities Deliver prizing and [...]

I was recently reading the July 22nd edition of Publicity Tips from the Publicity Hound Joan Stewart. I was staggered by the results of the recent Facebook and Linked In campaigns that she described. In the Facebook campaign, she announced a teleseminar through personal invitation to 1028 people. Fifty four people responded to the call [...]

Let’s face it there is one reason that we market our businesses -to increase sales. It’s all nice and wonderful to be able to see our ads in a newspaper or hear it on the radio, but can we actually measure results from either of these media? Unless you limit your marketing to one media [...]

Brody Dorland wrote a very insightful article on the impression a poorly presented website can have on sales…even when other sales elements might be very effective. The article is based on a recent experience Dorland had with a printing company that was trying to get his business. He followed a link on a business card [...]