One of the biggest challenges of being an independent business owner is the tendency towards isolation. With so many responsibilities relating to running the business, it can be difficult to get away from the day to day to network, learn and draw on the efforts of others. That’s why I was really excited to find [...]

There are some essential elements to a community connected commerce marketing plan and some optional ones.
The essentials -

Involve a minimum of one business and one non-profit or community organization
Incorporate email marketing, a joint website presence and at least 3 social network profiles
Developed to maximize publicity and media opportunities
Deliver prizing and discounts to registered customers

Optional elements [...]

If you are wondering  if the web marketing parts of my services can help your small business, an article I just read from Enterpreneur confirms what I’ve been sharing with my clients for a long time.
Whether you get training and do it on your own, or just hire someone like me (or me, for that [...]

Solid customer service is a top down issue and wow-ing customers with a red carpet experience is cultivated through commitment and practice. Bosses and managers have to stress the standards and develop strategies to get their employees buying in to the concepts.

A friend of mine, reading yesterday’s tips on finding a local web designer/marketer asked me why I was giving tips on finding services similar to mine locally.
She asked me, “Why not tell them to buy your services instead?”
There are a few reasons.
First of all, I’m a big believer in keeping things local wherever and whenever [...]