It’s not hard to get nostalgic about Sesame Street. With social media exploding at lightning pace is it any wonder that someone caught between the offline and online worlds wouldn’t feel a bit of a pull towards simpler times? And I wonder over and again if someone other than me doesn’t see the beauty in [...]

One of the most common objections I heard from small business owners when I was in radio sales is “We’re a small town everyone knows that we’re here.” That’s a lie and I sure hope the business owners who used it on me to get me out of there did not actually believe that lie. [...]

One of the biggest challenges of being an independent business owner is the tendency towards isolation. With so many responsibilities relating to running the business, it can be difficult to get away from the day to day to network, learn and draw on the efforts of others. That’s why I was really excited to find [...]

There are some essential elements to a community connected commerce marketing plan and some optional ones. The essentials – Involve a minimum of one business and one non-profit or community organization Incorporate email marketing, a joint website presence and at least 3 social network profiles Developed to maximize publicity and media opportunities Deliver prizing and [...]

If you are wondering  if the web marketing parts of my services can help your small business, an article I just read from Enterpreneur confirms what I’ve been sharing with my clients for a long time. Whether you get training and do it on your own, or just hire someone like me (or me, for [...]