When I say local, sometimes it means my hometown and sometimes it means local to you.  In the case of this article, I am referring to any small business that serves a local market.  It really doesn’t matter where you might be, as long as you are serving (at least primarily) a market that is [...]

You’ll often hear me referring to article marketing as an inexpensive way to market. In truth, if you write your own articles (as I do at the moment), the entire process is free. And you know that I endeavor to walk my talk when it makes sense for my own business…so it’s only natural to [...]

You’d think it would be enough that I’ve been mentioned in the pages of Chatelaine magazine, had clients appear on ESPN, won an award for a trade show display (and that’s just in 2009) but some people need a little more motivation to hit the buy button when it comes to publicity and marketing.
And that’s [...]

There are some essential elements to a community connected commerce marketing plan and some optional ones.
The essentials -

Involve a minimum of one business and one non-profit or community organization
Incorporate email marketing, a joint website presence and at least 3 social network profiles
Developed to maximize publicity and media opportunities
Deliver prizing and discounts to registered customers

Optional elements [...]

A friend of mine, reading yesterday’s tips on finding a local web designer/marketer asked me why I was giving tips on finding services similar to mine locally.
She asked me, “Why not tell them to buy your services instead?”
There are a few reasons.
First of all, I’m a big believer in keeping things local wherever and whenever [...]