One of the most common objections I heard from small business owners when I was in radio sales is “We’re a small town everyone knows that we’re here.” That’s a lie and I sure hope the business owners who used it on me to get me out of there did not actually believe that lie. [...]

Most of the articles today were found through Twitter links. I love clicking links from resources I trust in my friends column of Twitter. It’s been an interesting way to keep up with new developments and to share historical moments with an interesting mix of strangers, friends and family. Surreal at moments like the final [...]

One of the gifts I’ve been blessed with is the ability to read quickly. I’ve often wondered what I could do to use the fact that I read at least 300 books a year (and I have since I was 8!) to benefit my prospects. It already benefits my clients in that I try to [...]

When I say local, sometimes it means my hometown and sometimes it means local to you.  In the case of this article, I am referring to any small business that serves a local market.  It really doesn’t matter where you might be, as long as you are serving (at least primarily) a market that is [...]

She thought there was nothing newsworthy… In the summer of 2008, a client came to me unsure the business she wanted to promote through publicity was newsworthy at all. After all, it was a business started by her daughters, a couple of young teens who were learning the ropes of business from their entrepreneur parents [...]