I just received an email newsletter from a direct sales consultant that I bought from a couple of years back.  I haven’t opened one in months. I don’t even know why I haven’t unsubscribed, except that would take the effort of actually opening it and clicking the link. It’s not that I don’t like the [...]

One of the biggest challenges of being an independent business owner is the tendency towards isolation. With so many responsibilities relating to running the business, it can be difficult to get away from the day to day to network, learn and draw on the efforts of others. That’s why I was really excited to find [...]

Ten Dollars + 30 minutes  = Big Marketing Savings!
Do you love a bargain as much as I do? I thrive on being thrifty and love the thrill that comes from saving money on things I would have bought regardless of the price…like marketing.
Everyone knows that you have to invest in marketing to create a [...]

There are some essential elements to a community connected commerce marketing plan and some optional ones.
The essentials -

Involve a minimum of one business and one non-profit or community organization
Incorporate email marketing, a joint website presence and at least 3 social network profiles
Developed to maximize publicity and media opportunities
Deliver prizing and discounts to registered customers

Optional elements [...]

Yesterday, I talked about social marketing and local business and an article I found on Business Week.
Well,  as I was reading my email later in the evening I learned of a small business that has been very effective with a very simple experiment in social marketing. It really shows how this crazy internet stuff can [...]