I’ve read a few articles and blog posts over the last couple of days about social media measurement…and I have to say I really don’t get it. Companies spending thousands on consultants and advisers on social media marketing and others trying decide on the metrics and measurements before they commit a penny. And I just [...]

The video above, is a great example of what cheating looks like. It was created using Animoto and took me all of 15 minutes to create with another moment or two to transfer things over to Youtube and post in a few places. This is the sort of thing that any small business owner can do in under 30 minutes (or hire out to have someone do it for a fairly reasonable rate, hint! hint!)

I was listening to the Rig yesterday where I heard Twitter described as a place where celebrities talk about their latest escapades. Jordan was a bit off there. Twitter can be quite the valuable promotional and relationship building tool for your business. It’s easy to use, it’s free and it while it can be a [...]

One of the things that small business owners and other organizations forget when adapting to social media is to hold on to old media styles of communications, as the post I found through Twitter from Advertising Age illustrates. While it’s best to adapt a relational approach in all your media strategies – it’s absolutely essential [...]

There are some essential elements to a community connected commerce marketing plan and some optional ones. The essentials – Involve a minimum of one business and one non-profit or community organization Incorporate email marketing, a joint website presence and at least 3 social network profiles Developed to maximize publicity and media opportunities Deliver prizing and [...]