Last night was the rescheduled Shop & Win Grand Prize Draw Locally. It was a great event that taught me a ton about my great new hometown and about running a major marketing campaign.
You see, until now it was all just theory.
While I have done the bits and pieces that went into it (writing press [...]

Most of the books I read come from the library, but occassionaly I’ll find one that gets added to my personal collection. These tend to be books that I’ll go to for research and inspiration, books that I know I’ll read over and over again.

It can seem counterintuitive to have a website that opens your storefront to the world when you really can only serve a small population in your local area. If you don’t sell online, then do you really need a website to promote your business? In most cases, the answer is yes.
The reason you need a [...]

Those of you who know me through my radio sales career in Whitecourt may not know that prior to joining the station I specialized in small business promotions from home. For the past six months or so, I’ve been working on my online presence and slowly building new copywriting samples so that I could relaunch [...]