There are many names for this sub-section of marketing; public relations, media management, publicity-whatever you call it, it’s a changing specialty with the technological advances of the past two years.

You have to keep your eyes open and be alert when it comes to Public Relations. This is one area where not all big corporations are doing things right. The new landscape that social media has revealed produces a much more cynical consumer who has access to the same knowledge resources that you do.

You have to be utterly transparent to your customers and yet very protective of your brand and your image in the marketplace.

It’s one dandy balancing act, that pulled off successfully can enrich your life, your business and your bank account.

At PK Marketing Solutions, we support do it yourself publicity efforts. If all you need is a short course in writing press releases or an critique and edit of an existing one, then we can provide that. If you’d prefer to have full service including distribution, we can provide that too. We do not, at this time, provide follow up services. But we’ll be glad to include all the information you need to follow up effectively yourself or for you to outsource to a VA firm (which will be less expensive than hiring us to do the same job). And yes, we can actually provide recommendations to several VA firms that are known to be great with this sort of thing!

Some of the services we provide under the Public Relations Umbrella include:

Press Releases - For business, charity or event - If you don’t toot your own horn, who else will? Let readers, listeners and viewers know how you influence their lives directly and they just might try you out. There’s always a reason to celebrate and you always want to invite the media to the party.

Event Management - Create a newsworthy event with a combination of marketing and public relations. We can help with all your planning and implementation with everything from signage to press releases and beyond. Create a campaign that will generate some excitement with our Event Management package.

Promotions - Much like event planning with a significant difference. With this package, you do the planning and we just provide you with the tools that you can’t access in-house. This can range from list building to press releases to print ads.